OrderYOYO was established in 2014 in Copenhagen, Denmark, and has grown to become a pan-European provider serving nearly 13,000 customers across 7 countries. The business has built a comprehensive Software-as-a-Service solution and Point-of-Sale offering that enables quick-service-restaurants (QSRs) to have their own-branded online presence direct to consumers and to offer in-store and online payments. The company’s embedded payments solution benefits from deep integration with its ordering technology and enables OrderYOYO to sit at the centre of the transaction flow.

The business has a strong position across Europe that it has built through providing a superior technology offering, enhanced customer service and a data-driven go-to-market strategy. The company has grown rapidly through a combination of strong organic growth and through acquisitions of competitors in the UK and Germany.  

The investment in OrderYOYO is Pollen Street’s latest in a series of exciting investments in payments which have been focused on embedded payments in ecommerce, such as Autopay, Cashflows, Ding and Lumon.

Pollen Street’s investment and proven value creation capabilities will help accelerate the company’s organic growth; fuel the roll-up strategy across existing and new geographies, executing on OrderYOYO’s already strong pipeline of M&A targets; and support the business to continue to invest in building out its market leading technology capabilities.

Commenting on the announcement, Jesper Johansen, CEO at OrderYOYO, said: “Over the last years our team of more than 300 highly dedicated Restaurant Liberators have developed OrderYOYO into a clear market leader, having liberated nearly 13,000 restaurants generating more than 16 million orders per year on our platform. This market leading position has been established simultaneously with a rigorous focus on profitability, increasing the EBITDA margin from 0.5% in 2021 to 17.6% in 2024. I cannot thank our team enough for the tremendous efforts and continuous focus on delivering on our vision and strategy. Now we are ready for a new growth journey, and Pollen Street are the perfect partner to take OrderYOYO to the next level, bringing funds to invest, strategic know-how and commercial and financial expertise to support and accelerate future growth.”

Patrick Carey, Investment Director at Pollen Street, said: “As a dedicated financial services and technology investor, Pollen Street has considerable experience of investing in specialist, verticalized software companies across Europe and backing the next generation of market leaders in their respective fields. Embedded payments have been an investment theme over many years and OrderYOYO has impressed with its leading product capabilities. The team have achieved considerable success in recent years whilst building an excellent foundation to accelerate growth. We are delighted to partner with the team and look forward to accelerating the business’ growth through investments and acquisitions.”